Small businesses should always be looking for ways to reduce their expenses so that they can invest in growth opportunities. Fortunately, it’s possible to cut down on advertising and marketing costs by being savvy and responsive. From setting up a blog through to word of mouth and more, there are multiple options available. This blog post from IZ Bookkeepers in Melbourne offers more tips and suggestions on how to save thousands for your small business.
Blogs are an excellent way of communicating and engaging with your target audience. You have complete control over the content that’s created and shared. People respond to this because it comes off as being more genuine and authentic. What’s more, setting up and maintaining a blog requires little to no money with free hosting platforms such as WordPress available.
In addition to making it easy to find professional bookkeeping services, the internet has also made it easier than ever to reach your target audience and promote your products or services. Free social media platforms such as Facebook, Twitter and Instagram can be used to increase your brand awareness. These are highly effective and give off the impression that your business is up to date with the latest trends.
Search engine optimisation helps your business stay near the top of search rankings for specific phrases and keywords. Google and other companies can provide data that reveals which keywords get more traffic, allowing you to modify and tailor your website content to increase your visibility and traffic.
Nothing is more effective than simple word of mouth. People who tell their friends and family about your business can have a greater impact than any other form of marketing. Ask people you know to help you spread the word. You should also aim to deliver the highest standard of quality so customers are more willing to rave about your business.
If you want to learn more about how you can save thousands for your small business, the team at IZ Bookkeepers can help. Get in touch with our Melbourne bookkeeper today by calling (03) 9110 1455 or filling out our convenient online enquiry form for a prompt and helpful response. As one of the leading bookkeeping firms in Melbourne, we can provide the assistance you need.